What is the role of a facial serum?

A serum is a treatment concentrated in active ingredients that targets specific skin needs: hydration, radiance, uniformity, firmness, etc. Thanks to their fluid and light texture, serums penetrate quickly to act in depth. For example, the serum Bright Pearl Essence from IOMA Paris illuminates and revives the complexion, while the Optimum Hydrating Serum Provides intense and long-lasting hydration. Serums are the perfect complement to your routine for visible and long-lasting results.

What time of day should you apply a serum?

The serum is applied morning and/or evening, always on clean skin, before moisturizer. In the morning, choose a serum like the Vitality Shot, to revive radiance and protect the skin. In the evening, opt for restorative formulas such as BETTER FASTER Smoothing Regenerating Serum from Made with CARE, which promote cell renewal during the night.

How do I choose the right serum for my skin type?

It all depends on your beauty goals. If your skin is lacking water, turn to Optimum Hydrating Serum. For an anti-aging and regenerating effect, the Extreme Generous Serum is a powerful ally. The Sublime Oil, for its part, nourishes and softens dry skin. Finally, to correct dark spots and even out the complexion, Light Anti-Dark Spot Elixir is a particularly effective targeted treatment.